Tools like Google Analytics, Hotjar for heatmaps, and Unbounce for landing pages help reduce bounce rate. Use them for A/B testing, session replay, and performance tracking. Integration includes UTM parameters and behavioral insights. Key terms: optimization software, heatmap analysis, and conversion rate optimization (CRO) for targeted solutions.

Bounce rate measures the percentage of website visitors who leave after viewing only one page. It is a critical metric in SEO to assess user engagement and content relevance. Key related terms include page views, session duration, and user intent analysis from tools like Google Analytics.