Fan chants enhance match atmosphere with cultural elements:

- Ipswich classics: Songs like "Blue Army" sung to tunes by Madness, promoting unity at home games.

- Birmingham anthems: "Keep Right On" adopted historically for encouragement.

- Commonality: Both feature drum patterns and call-response sections.

Chant lyrics are shared on forums like FanSided; memorizing them engages supporters in group singing at events.